If you decide to go for Yahoo Search Marketing there are some tips in which you can boost your quality score, therefore ranking your ad higher amongst the competitors. The main tip is to include keywords for your product into the title and body of the ad making Yahoo think they are 100% relative giving you a higher quality score. You can also do research into techniques such as keyword replacement, which randomises the ad according to the keyword searched for making it more likely to grab the users attention. You have to use trial and error to find the best solution and make sure that you are willing to loose a little money in the beginning.
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